The Only Creative Process That Matters: A Manifesto
My last post got the least number of views I’ve ever received. Lesson learned: don’t post a half-naked photo of yourself, apparently the algorithm doesn’t love dad bod chic.
So to make it up to the internet (and boost my numbers), I’m taking a page from the Unabomber (not the bombing part, just the manifesto part) and writing one of my own.
This one isn’t about tearing down society. It’s about why you should buy my book: The Only Creative Process That Matters.
The world is moving faster than ever.
AI is swallowing tasks whole. Layoffs are everywhere. “Safe” careers aren’t safe anymore.
So what’s left?
Your ideas.
That’s the one thing that can’t be automated, outsourced, or downsized out of existence.
And that’s exactly what this book gives you, not just a pep talk about “being creative,” but a process for turning raw ideas into real advantage.
Here’s what you’ll gain when you read it:
1. A Way Out of the Blank Page Trap
We’ve all been there: the blank page, the blinking cursor, the cold panic of not knowing where to start. Some people freeze. Others recycle the same tired ideas just to fill the silence.
This book teaches you how to avoid both traps. Instead of waiting around for inspiration to magically show up, you’ll use a structured method that forces your brain into idea-generation mode. You’ll learn how to create lists, prompts, and connections that unlock dozens of directions at once.
It’s like flipping on a faucet, once you learn how, you’ll never sit stuck again. Creativity stops being an occasional miracle. It becomes a reliable habit.
2. The Confidence to Stand Behind Your Ideas
Here’s the truth: most people don’t suffer from a lack of ideas. They suffer from a lack of courage to defend the ones they already have.
This book gives you a framework to evaluate your ideas so you can separate the disposable from the unforgettable. You’ll be able to say, “This one matters, and here’s why,” instead of hiding behind half-hearted pitches or mumbling through your thoughts.
That kind of conviction changes everything. It shifts the energy in a meeting. It makes people pay attention. And it makes you the person others look to when decisions are on the line.
3. A Competitive Edge in a Crowded World
Hard work is expected. Talent is everywhere. AI will happily do the basics for free. So how do you stand out?
By thinking differently. By spotting opportunities nobody else even notices. By making connections that feel obvious after you say them but invisible before.
That’s what this process trains you to do. It sharpens your ability to zig when everyone else is zagging. In a world where sameness is the default, originality is the real advantage, and you’ll have a system to deliver it on demand.
4. Resilience in Times of Change
Here’s the not-so-fun reality: the job you have today might not exist five years from now. The tools you’re using now might be irrelevant in six months.
That’s terrifying, unless you know how to think creatively. Because when you do, change stops being a threat and starts being a playground. You stop clinging to old ways of working and start inventing new ones.
This book gives you resilience. It makes you the kind of person who thrives in disruption because you know you’ll always be able to figure things out. That’s not optimism. That’s strategy.
5. Permission to Think Bigger
Most of us self-censor before the idea even leaves our head. We edit ourselves down to “reasonable.” We sand off the edges to make things safe.
But safe rarely excites. Safe rarely moves people. Safe rarely gets remembered.
This book is your permission slip to stop shrinking your ideas and start stretching them. You’ll learn how to lean into boldness, the kind of ideas that feel a little scary at first, but also thrilling. Because the ideas that make your stomach flip? Those are the ones worth chasing.
6. A Skill You Carry Forever
The beauty of this process is that it never expires. Once you learn it, you can apply it everywhere.
In a meeting where you need to come up with a campaign idea.
In a negotiation where you need an unexpected solution.
In your personal life when you’re staring at a problem that feels unsolvable.
This isn’t a book you read once and put back on a shelf. It’s a tool you’ll carry for the rest of your career (and probably your life). Wherever you go, this process goes with you.
7. A New Way to See Yourself
At the deepest level, this isn’t just about creativity. It’s about identity.
When you know how to generate, evaluate, and stand behind bold ideas, you stop seeing yourself as just another cog in the machine. You stop thinking of yourself as replaceable. You stop waiting for permission.
You start seeing yourself as the one who drives things forward. The one who changes the conversation. The one who creates momentum instead of waiting for it.
That’s not just career armor. That’s transformation.
The Bottom Line
This book is not a luxury. It’s not “nice to have.” It’s survival.
Because when the world gets louder, messier, and faster, the only thing that matters is the person brave enough to create something new.
That can be you.