From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters.

The Only Creative Process That Matters isn’t for people who want to blend in — it’s for people who want their work to be remembered, talked about, and maybe even loved. Saul Colt doesn’t just challenge the industry status quo. He sets it on fire and roasts marshmallows on the flames.

This isn’t another “how to go viral” bullshit handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.

Part memoir, part masterclass, part creative rocket fuel, this book is packed with big swings, bigger wins, and the lessons you only learn from being unapologetically original.

Praise for The Only Creative Process That Matters:

“In my way too many years in show business, I’ve met so many wildly creative people. Most fall into the recesses of my immature brain but others linger. Saul Colt seems to never leave. And that’s a great thing. The greatness really shines in The Only Creative Process That Matters. Only Saul could make a self-help book about marketing an enjoyable romp.”
– TIM STACK, My Name is Earl, Night Stand, Curb Your Enthusiasm

Priase for The Only Creative Process That Matters:

“Saul is the kind of marketer I aspire to be — bold, innovative, and unafraid to push boundaries. His ideas don’t just turn heads, they move people to take action. With The Only Creative Process That Matters, I finally have a blueprint to infuse that same courage and clarity into my own marketing strategy. Saul’s process isn’t just creative, it’s catalytic.”
– PAMELA SLIM, Author, Speaker, and Agency Owner

You could spend years figuring out your creative process, or you could steal Saul’s and be a hell of a lot braver by lunch.