Were you sad when MAD Magazine went away? We were, too! In this episode we talk to Saul Colt from The Idea Integration Co about his plan to shake up the advertising world and creating memorable work with the former creative team from Mad Magazine

MAD About Morrison: Former MAD Magazine EIC And His Crew Team With The Idea Integration Company

What is word of mouth marketing?

We ask Saul Colt

Saul Colt was the driving force in Canada behind brands like ZipCar and Freshbooks. He built and sold his own comic book company all while running his family business for years. Saul has not had a traditional path to success as you will hear, but the lessons he has learned along the way about himself are extremely impactful. He tells us the story of how he went from making himself almost impossible to hire, to having companies apply to him for his services.

3 Ways to Run Disruptive Marketing Campaigns on a Budget

Why Now is The Time For Brands to Take Chances in Social Media: Saul Colt, the Founder and Creative Director at The Idea Integration Company, is our special guest on this episode of Social Pros, where we discuss why advocates will do more for your brand than influencers.

Saul Colt believes it is Criminal to be a mediocre brand. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.

In the episode, we touch upon many of Saul’s interests and expertise including Word of mouth marketing, stunt marketing, Social media, customer experience, and community building.

Saul Colt is the smartest man in the world. He’s worked with many big brands to create experiences that get talked about and that get results. Join us for a very lovely conversation about marketing, branding and much more.

Word of mouth marketing with the legend himself, Saul Colt.

The Idea Integration Co. CMO Saul Colt on the importance of word-of-mouth marketing

Saul Colt shares insights about how to make your business stand out from the crowd with word-of-mouth marketing that gets people talking about your brand.

Forget Jeff Bezos' Two-Pizza Rule, Let's Put Meetings Out Of Their Misery

Why It's Better For Your Career To Be Loathed Than Liked