I Wrote A Book And You Should Buy It.
So why did I write a book? Truthfully, it is not because I thought the world needed another book about creativity. (There are already too many that say the same high-level thing in different fonts.) I wrote it because I’ve spent 25 years in the trenches, the foxholes, the back alleys launching brands, blowing minds, and building ideas that actually work, and I wanted to finally put everything I know into one place.
It’s called The Only Creative Process That Matters. And yes, the title is pretty tame compared to the content inside.
This isn’t a recycled TED Talk in hardcover. It’s not a bunch of fluff padded around a single good thought. This is 65 thousand words of my actual creative process, examples and stories, areound ideas and campaigns that people still talk about a decade later. The same process that’s made clients rich, gotten brands into the press, and yes, been featured in six New York Times best-selling business books.
Which brings me to a slightly petty (but very real) reason why I finally wrote this thing: I got tired of other people getting rich off my work. (I say this with love. With gratitude. With a wink and a smile. But still… c’mon...daddy wants a Porsche...this is a joke BTW, no one gets rich off of books.)
So I did what any person with an unhealthy relationship with overdelivering would do: I wrote a book. A real one. It’s available as an ebook (on Amazon), a physical book (available here or Amazon), and even an audiobook, but not just any audiobook...
I made a PODIOBOOK™
Which means it’s part audiobook, part podcast, and part glorious chaos. While I was reading the book aloud, I invited some friends to sit in, heckle me, ask questions, and make the whole thing better. So if you’ve ever wanted to eavesdrop on my brain while also getting a masterclass in creative marketing, this is the best way to do it. It’s the only audiobook where the narrator gets interrupted by smart people on purpose.
Why should you buy it? Because if you’re in marketing, branding, advertising, innovation, entrepreneurship, or anything that requires actual thinking, this book will save you time, money, and the pain of launching bad ideas. And also because I’m trying to use the royalties to create a safe home for out-of-work supermodels in their forties. Or maybe just buy a really nice sandwich. Either way: worthy causes.
If you’ve ever thought:
“Where do great ideas come from?” “How do I know if this idea is any good?” “Why do our campaigns all look like slightly sad cousins of the competition?”
This book answers those questions, with frameworks, stories, and zero BS. But not in this post. You’ve got to buy the book to get the good stuff.
Let’s make some noise. Let’s make better ideas. And let’s never let beige marketing win again.
P.S. I am going to talk a lot about this book over the next few weeks, but will also share unrelated posts and good value so it doesn't get too gross...but seriously...please buy the book.