We’re All Solopreneurs Now. Some of You Just Haven’t Accepted It Yet
I run an agency. Not a pretend one. A real one. With full-time staff. Payroll. Clients on three continents. Alumni from Mad Magazine and The Simpsons on the creative team. We do big, loud, sometimes legally-questionable-but-always-effective marketing work.
But here’s the part most people don’t realize:
Even with a team, I’m still a solopreneur.
Because if I don’t bring in the clients… If I don’t show up with the ideas… If I don’t keep the energy and momentum alive… Then guess what? No one gets paid.
It’s me or nobody. And that’s not a sob story. That’s the reality of modern work.
Jobs aren’t dead. But job security is.
Whether you’re freelancing, consulting, running a one-person empire, or clocking into a Fortune 500, you’re now in charge of your own pipeline.
You’re the brand. You’re the product. You’re the sales team.
Even the people hiding in corporate org charts are one Slack message away from being told their "position has been sunset."
It doesn’t matter if you’ve got a desk or a domain name, you are your own startup now.
And that means you need to be noticeable.
The only way to survive this chaos is to stand out. Repeatedly. Creatively. Persistently.
Having skills isn’t enough. Having credentials isn’t enough. Having a nice LinkedIn banner that says “ex-Google” isn’t enough.
You have to show the world:
What you believe.
What you bring.
What makes you worth remembering.
And then you have to do it again tomorrow. Because the algorithm, the market, and the audience all have goldfish memories.
This is why I wrote my book.
Not to sell courses. Not to get a TED Talk. Not to cosplay with an exposed midriff as a thought leader.
I wrote it because most people are out here doing brilliant work… but no one knows. And even worse, when they try to be noticed, they play it safe. They follow “best practices.” They post LinkedIn content that sounds like it was copy-pasted from a corporate onboarding manual.
You cannot break through the noise by whispering.
You need a strategy. A framework. A permission slip to be unforgettable in your own voice.
That’s what I put in the book, stories, stunts, and actual ideas you can steal and use. Stuff I’ve done. Stuff that’s worked. Stuff that made people talk.
You’re a solopreneur now. Time to act like it.
Even if you have a boss, a badge, and a benefits plan. Even if you don’t want to be. Even if you resent the term.
You are the only one responsible for making yourself un-fireable, un-replicable, and unmissable.
And here’s the kicker:
If you embrace that mindset, not fear it, you win. Because everyone else is still pretending it’s someone else’s job.
If this resonates with you… If you're tired of being overlooked… If you want to be the name people mention in rooms you’re not even in yet…
Then yeah, you might like my book.
And if not? Just promise me you’ll start thinking like the brand you already are. Because in this economy, in this timeline, in this AI-saturated, corporate-shaky, attention-deprived world…
Standing out isn’t an option. It’s the only option