Do you love yourself? If you do you should buy my book.
Alright, let’s be honest:
If you’re only planning to read one book this year... you’re probably either lying, burned out, or watching too many Instagram reels about books without actually opening one.
And hey, no judgment, we’ve all been there.
But if you are going to read one book this year? Make it Shoe Dog. Seriously. That book is a masterpiece. I’ll carry Phil Knight’s sneakers to thank him for writing it.
Now... if you decide to read two books this year?
That’s where mine comes in.
Here’s the deal: the world is weird right now.
People are getting laid off faster than press releases can go out. Everyone’s either pretending AI isn’t coming for their job, or they’re already on a “wellness break” (aka unemployed and stress-Googling career pivots). LinkedIn is full of people pretending they’re thriving when they’re one Slack message away from spiraling.
But here’s the secret nobody wants to say out loud:
Ideas still matter.
Not prompts. Not templates. Not swipe files. Actual, original, creative thinking. That’s the stuff people still pay for. That’s the stuff that gets remembered. That’s the only thing that can’t be automated (yet).
This Book Is Not About “Creativity”
It’s not some woo-woo journaling thing. It’s not about finding your inner artist or coloring outside the lines. It’s about coming up with better ideas, faster, with less panic and more punch.
Whether you're:
a lawyer trying to win over a jury
a founder trying to stand out in a pitch deck
a marketer trying to not make the same ad as everyone else
or just someone trying to not get replaced by a chatbot
This book gives you a system. Not a vibe. Not a theory. A system.
The Two Frameworks That Will Save Your Brain (And Maybe Your Job)
Inside the book are two things that change everything when it comes to ideas:
1. WoMBAT
No, not the animal. It stands for: What Might Be All The...
It’s a creative prompt engine disguised as a question. It’s like duct tape for broken brainstorms. You can use it to find campaign ideas, workshop taglines, name your startup, or come up with a tagline while sitting in traffic.
2. Laugh / Think / Cry
This one’s simple: if your idea doesn’t make someone laugh, think, or cry... you don’t have an idea. You have noise.
This is your filter. Your bullshit detector. Your “should I present this to the boss or bury it forever” framework.
Together, these two things will make you faster, funnier, bolder, and better at what you do, no matter what you do.
“But I’m Not in a Creative Job…”
Cool. You probably need this more than anyone.
Because thinking is not reserved for people with “creative” in their title. Thinking is for everyone with a brain, a deadline, and a boss (or client) who expects miracles by Tuesday.
This book works for:
Copywriters ✅
Real estate agents ✅
Founders ✅
Product managers ✅
Lawyers ✅
People writing speeches ✅
People updating Tinder/Grinder bios ✅ (don’t laugh, same rules apply)
If your job depends on you saying or doing something smart, you need this book.
Why Now? Because There’s No “Later” Anymore
The people who thrive in chaos are the people who can think on their feet. The ones who can explain themselves, position themselves, and pitch themselves, clearly, quickly, and confidently.
That doesn’t happen by accident. It happens because you have a process. This one.
Still Not Convinced?
Let me put it this way:
You can read another article about “How to Stand Out in a Crowded Market.”
Or you can just learn how to create ideas that stand out. Not by magic. Not by luck. By framework.
The Only Creative Process That Matters won’t change your life overnight. But it might just save your next big pitch, win you your next job, or help you finally make something that matters.
And if you only read two books this year... read Shoe Dog.
Then read this one.
Buy It Now
www.thecreativeprocessbook.com For people who think for a living. Or want to. For people with jobs, people between jobs, and people building their own thing because they’re tired of waiting.
📖 Read it. Highlight it. Destroy it. 💡 Just promise me one thing: use it.