In the Age of AI, Trust Is the Last Thing We Truly Own

AI isn’t coming for the future. It’s already here. It’s rewriting how we search, how we work (Amazon annouced a 30k layoff the other day, directly related to AI), how we communicate, and yes, how we market, sell, and build brands. We’re not waiting for disruption anymore. We’re living inside it.

But in all the noise, all the shiny tools, the GPTs, the copilots, the endless parade of "content at scale," something essential is quietly slipping through our fingers.

Trust.