This was never supposed to be a book.
It’s not some carefully architected 12-chapter business masterpiece written in a cabin while journaling about “my journey.”
It’s a collection of the best stuff I wrote in 2025.
Blog posts. Rants. Observations. Marketing breakdowns. Creative punches to the face.
That’s it.
No filler.
No ghostwriter.
No pretending this is more important than it is.
Just the ideas that made people reply, forward, argue, laugh, or say, “Damn. I needed that.”
Inside, you’ll find:
Uncomfortable truths about marketing that most brands are too polite to say
Practical advice on word-of-mouth, creativity, and building things people actually care about
Brutal takes on advertising, positioning, and why safe marketing is expensive
Stories, experiments, and observations from the trenches
Reminders that attention is earned — not bought
This book is free because charging for a curated pile of blog posts felt gross.
But don’t confuse “free” with “worthless.”
If you’re a founder, marketer, creative, agency person, or professional overthinker trying to do work that actually matters — this will either validate you or annoy you.
Both are useful.
No fluff.
No frameworks for framework’s sake.
No “7 habits of slightly more optimized LinkedIn users.”
Just sharp thinking about how to build things people talk about.
Download it.
Steal the ideas.
Argue with it.
Send it to someone who needs a creative kick in the teeth.
Be grateful.
Not whatever this is.
This was never supposed to be a book.
It’s not some carefully architected 12-chapter business masterpiece written in a cabin while journaling about “my journey.”
It’s a collection of the best stuff I wrote in 2025.
Blog posts. Rants. Observations. Marketing breakdowns. Creative punches to the face.
That’s it.
No filler.
No ghostwriter.
No pretending this is more important than it is.
Just the ideas that made people reply, forward, argue, laugh, or say, “Damn. I needed that.”
Inside, you’ll find:
Uncomfortable truths about marketing that most brands are too polite to say
Practical advice on word-of-mouth, creativity, and building things people actually care about
Brutal takes on advertising, positioning, and why safe marketing is expensive
Stories, experiments, and observations from the trenches
Reminders that attention is earned — not bought
This book is free because charging for a curated pile of blog posts felt gross.
But don’t confuse “free” with “worthless.”
If you’re a founder, marketer, creative, agency person, or professional overthinker trying to do work that actually matters — this will either validate you or annoy you.
Both are useful.
No fluff.
No frameworks for framework’s sake.
No “7 habits of slightly more optimized LinkedIn users.”
Just sharp thinking about how to build things people talk about.
Download it.
Steal the ideas.
Argue with it.
Send it to someone who needs a creative kick in the teeth.
Be grateful.
Not whatever this is.
