I recently finished reading Peter Levitan's new book "How To Build A Kick-Ass Advertising Agency". I enjoyed the book, and highly recommend it; only a little of it was new to me because I have seen or heard most things in the almost 15 years I have been running my agency, but one thing I did take to heart was his chapter on having a one-page business plan.

I am two months into the Voitures Extravert project, and I am excited that we are starting to see some wins. When I was writing the marketing plan, I laid out several hypotheses about how to launch a luxury car brand in the US and wanted to prove them about marketing to HNW individuals.