Viral Content vs. Sticky Content: Why One is a Flash in the Pan and the Other is a Lifelong Friend

Let me start by being brutally honest (seems to be my new thing): I don’t think anything I’ve done has ever gone crazy viral. You know, like Justine Sacco “#hashtagging her career into oblivion” viral. But what I have done is create stuff, both in writing and with stunts, that people still remember 10 years later. And that’s exactly the kind of content I’d take over viral any day.