Marketing is not a tech stack, it is a mind game.

You can have the fanciest CRM, the prettiest dashboards, and a 52-step drip sequence, but if you don’t understand how to actually get someone to stop scrolling, lean in, and care? You’re not doing marketing. You’re doing admin.

Let’s get back to basics, the human brain.

Marketing is about understanding how attention works. And more importantly, how desire is manufactured.