I Always Slept Better Knowing That Doctors Smoked.

I’ve recently started rewatching Mad Men, and honestly, it’s just as brilliant the second (or third) time around. What I love most about the show isn’t just the retro aesthetic, the cutting dialogue, or the messy, fascinating characters. It’s the focus on ideas—the why of marketing and advertising. Yes, it’s fictional, but there’s a truth in how the show portrays the power of ideas to shape culture and drive desire. Watching Don Draper pitch his heart out in that smoky boardroom feels more relevant than ever, even in a world where we’ve swapped cigarettes for smartphones.