I have been on this internet a long time...like 4800 and 9600 baud modems speeds long time. I have seen every evolution of content and blogging and it wasnt too long ago when something like a Super Bowl halftime show or Elon Musk doing Elon Musk things would instantly trigger blog posts with the titles...5 things I learned from The Super Bowl etc.

SuperBowl ads are the ultimate brand and agency vanity play, and we need to talk about it. Yeah, I said it. And before anyone gets all riled up about the “cultural moment” or “brand exposure,” let’s break down the reality here.

Brands are forking over $7 million for 30 seconds of airtime. Factor in production costs, celebrity talent fees, and the hype machine that kicks into gear weeks before kickoff, and we’re looking at a $15-20 million spend. For one ad. One.