Making Love to Your Customers: 20 Years Later and Still Right

Strap in kids, cause I’m going to lay it out plain and loud: community is the only growth strategy worth your brand’s sweat and sleepless nights. And I should know, after speaking at over 300 conferences in the past 20 years, crafting a new 70‑minute keynote every single year (yes, even while sleeping half‑dead in airports), and starting with a slightly eyebrow‑raising talk titled Making Love To Your Customers (yes, that’s what it was called), I’ve come to this truth: all the flashy “growth hacks” will fade, but a fiercely loyal tribe will endure.