Whoosh
Did you know that your phone is 10 times dirtier than a toilet seat? Gross huh? Well our mission working with Whoosh was to get this message out to the world. We did a slew of activations, here are a few of our favorites.
Your Phone Is Gross, and CES
Whoosh is an amazing product and the best way for people to believe its value is to get it in front of people. We used several strategies including mobilizing a team to clean all the NYC wifi hotspot/phone booths as well as influencer dinners etc. Below is a video we created to show the product in the wild as well as the CES (Consumer Electronic Show) booth we designed for them and the sticker we put on the back of every bathroom at CES letting people know their phones are gross generating several million dollars of orders.
