I have a confession: I hate selling and I don't even know if I'm particularly good at it.

But here’s the paradox if I can get a meeting, our close rate is incredibly high. The challenge is getting the meeting in the first place. Our cold emails? They’re strange and direct because I want people to know exactly what to expect from us from the jump. No fluff, no pleasantries just straight talk about what we do and how we can help.

Tomorrow is my birthday (so be nice to me and share this post), and November 1st is the 15th anniversary of starting The Idea Integration Co. Inc. In those 15 years, we have grown, reinvented ourselves a few times, and had the absolute honor of working on cool projects with brands we love.

I am two months into the Voitures Extravert project, and I am excited that we are starting to see some wins. When I was writing the marketing plan, I laid out several hypotheses about how to launch a luxury car brand in the US and wanted to prove them about marketing to HNW individuals.