There’s something I need to say, and I hope it reaches the right people.

It’s OK to come back. Really. No guilt. No shame. No awkward silences required.

Earlier this year, my company lost three projects to “AI.” That’s not code for another agency, it’s literal. The clients decided they could do what we do in-house using AI tools instead of a team of human creatives.

Tomorrow is my birthday (so be nice to me and share this post), and November 1st is the 15th anniversary of starting The Idea Integration Co. Inc. In those 15 years, we have grown, reinvented ourselves a few times, and had the absolute honor of working on cool projects with brands we love.

I was recently interviewed by the nice people at Startwell, and we talked about “the brands that stand out from the pack usually win.” I believe this, preach this and live this. You will see this in my talks, in my work, and, more than anywhere else, in my pitches.