Experiential Marketing, Marketing, Word Of Mouth Marketing, The Only Creative Process That Matters, Wombat, Laugh/Think/Cry saul colt Experiential Marketing, Marketing, Word Of Mouth Marketing, The Only Creative Process That Matters, Wombat, Laugh/Think/Cry saul colt

The Bald and the Bold: How “Bugonia” Botched a Brilliant Marketing Moment

Let’s get this out of the way first, the Bugonia stunt could’ve been legendary. The kind of PR moment that earns front-page headlines, floods TikTok feeds, and gets whispered about in marketing Slack channels for years.

But instead of legendary, it became lukewarm.

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