Would anyone Notice If You Died?

A client asked me this week if I thought he had achieved "product-market fit" and I said, "Not even close."

However you define product market fit, I define it as "would your customers notice or suffer if you died/went out of business.

I wasn't trying to be mean, but it was an honest answer because the product has no identity for whom it is designed.

Now I could easily write 2000 words on what product market fit is and how to measure etc, but instead, let's talk about the thing few people discuss in this conversation, which is how "niche" your business is. I have seen many times brands try to be everything to everyone instead of being the only choice for a few. That few could be hundreds of thousands of people and be the foundation of building a billion-dollar company, but those "few" must all look and smell the same. That could mean the same industry or similar geography or many other similarities. The quickest way to product market fit is (in my opinion) finding that niche that isn't being served and overserve them.