2025: The Year Of Real Connections and Heavy Petting.

In my last post, I said this: “Brands can no longer afford to keep operating at arm's length from their customers.” We’ve spent the past few years obsessed with growth hacks, automation, and data, but as we gear up for 2025, it’s clear that the tides are changing. The world is more unpredictable than ever, and the brands that thrive will be the ones that rediscover the power of community and bring back the human connection they’ve lost.