Marketing, Running a Business, Laugh/Think/Cry, Wombat, The Only Creative Process That Matters saul colt Marketing, Running a Business, Laugh/Think/Cry, Wombat, The Only Creative Process That Matters saul colt

The CMO Position Is Dead... Long Live the CMO

We’ve officially entered the era of Marketing Musical Chairs, except the music stops every 12 to 16 months, and it’s always the CMO left standing.

Why? Because the CMO role has become a lame duck gig. Disposable. Decorated. But damned. The title still sounds powerful, but it now often means: “You’re the first to go when growth stalls, vibes are off, or someone in the boardroom starts reading too much Martech Today.”nestly, who has that kind of time?

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