The Idea Integration Co. Creative Team is MAD
The Idea Integration Co Advertising and Creative Solutions team is led by Bill Morrison (Final Editor-In-Chief of Mad Magazine and Decades-Long Team Member of The Simpsons) and staffed by the former MAD Creative team and alumni from The Simpsons.
Creativity comes from boredom, but shouldn’t ever be boring.
The creative team from MAD Magazine and a few brilliant minds from The Simpsons, led by Bill Morrison (final editor-in-chief of MAD, right-hand man to Matt Groening, director of Bongo Comics, and artist for The Simpsons) make up the backbone of the creative solutions and advertising department at The Idea Integration Co. Dick DeBartolo, Tom Richmond, Ian Boothby, Teresa Burns Parkhurst, and others are here with the mission to shake up the advertising world and create memorable work for deserving brands.
What People Are Saying About our MAD Team
“Mad Magazine’s team of writers and artists can boast of a long history of deeply understanding and mercilessly parodying advertising. In the process of doing so [they became] more relevant, biting and truthful; call this hallmark ‘MAD advertising,’ if you will.”
“The merger of Mad’s creatives with the mad creativity of Saul Colt is no vanity project; it’s the opportunity for some truly groundbreaking, attention-generating marketing work for brands who are brave enough to dare to do something new. These are certainly not your ‘Usual Gang of Idiots’,” Mr. Nulman added.”
— Andy Nulman, Founder of the Just for Laughs Festival
“What is your brand differentiator? Don’t have one? Not sure? Saul Colt is your differentiator. He can help your brand find something uniquely you. I believe that great brands hit emotions hard; with humor, with insight, with joy, and with something memorable. [If you’re] willing to try something fun, different, edgy, something memorable [then you’d] better call Saul and his team. You’d be MAD to miss this opportunity.”
— Mitch Joel, founder of Six Pixels of Separation and CTRL ALT Delete