Having spoken at over 300 events including at CES, NYU, Stanford and SXSW (7 times), Saul is an "in demand" speaker on the following topics.
Saul Colt's Marketing Risk - or How to Find Your First 1000 Customers
It is often debated if marketing is an art or a science. The truth is that it's both but in a specific order. Without the art you have nothing to apply the science to and we all know that great marketing is a blend of strategy and ideas. In this highly actionable talk Saul Colt will go over both and set you on your way to being successful in finding the first 1000 customers for your small business or startup or your first 100,000 customers if you are a larger organization.
Creative Marketing For Your Business
People are smarter and more sceptical of advertising and marketing than every before. That doesn't mean you give up it just means you do things differently. In this highly actionable talk Saul Colt walks you through his formula and actual examples of how to cut through the noise and connect with people, make fans and have people actually wondering what your company will do next.
Laugh Think Cry.
Saul Colt was instrumental in building two high profile and recognizable North American brands. When asked how he did it he always says “I made love to the customers”. Funny thing is he isn’t kidding, well except for the making love part. What he actually did was make them Laugh, Think and Cry. In this actionable talk Saul Colt shares the formula for Laugh, Think, Cry as well as several examples of how he used it first hand to help grow brands and fans.
Throughout his career Saul Colt has been told he has some balls. The comments come from some of the marketing stunts he has pulled off. Stunts like re-creating an Evel Kneivel jump over school busses to sell an accounting software to driving across America to have 3 meals a day with over 1000 customers. This talk isn’t about the stunts themselves but why you should be doing these things and how you make crazy ideas a priority even if they scare you to death or seem like career suicide.