Download our guide to Why Companies Must Embrace Experiential and Word of Mouth Marketing

The Secret Weapon of Modern Brands


Advertising has been the lifeblood of the marketing discipline since the age of mass media. Add to that the accelerant of the internet age, and advertising spend reached $581 billion dollars in 2018.

But the model? It’s fundamentally broken.

Despite the dollars spent on advertising, a full three-quarters (76%) of consumers who have been exposed to digital ads don’t remember seeing them, and their unaided brand awareness – in other words, their memory and knowledge of the brands behind the ads without prompting – is low.

The problem is that the digital world creates noise. More of it than ever before but there is a solution. Experiential and Word of Mouth Marketing. Our guild not only explains this but shows how and why all brands should be embracing this now to separate themselves from the noise.