Advertising has been the lifeblood of the marketing discipline since the age of mass media. Add to that the accelerant of the internet age, and advertising spend reached $581 billion dollars in 2018.
But the model? It’s fundamentally broken.
Despite the dollars spent on advertising, a full three-quarters (76%) of consumers who have been exposed to digital ads don’t remember seeing them, and their unaided brand awareness – in other words, their memory and knowledge of the brands behind the ads without prompting – is low.
The problem is that the digital world creates noise. More of it than ever before but there is a solution. Experiential and Word of Mouth Marketing. Our guild not only explains this but shows how and why all brands should be embracing this now to separate themselves from the noise.